THE ASK
PNL PROJECTION:
SALES STRATEGY:
Determine Sales Channels:
Focus on online retailers, create an e-commerce, direct-to-consumer sales
Distributors:
Offer samples to distributors, establish relationship, follow up regularly
Set Sales Goals:
Achiece 72,000 unit sales within first year, track progress on monthly basis
Promotional Materials:
focus on visually appealling and informative mateirals, highlight unique features
Sales Tactics:
social media campaigns, influencer marketing, trade shows, promotional discounts
Measure Performance:
key performance indicators (KPIs), customer feedback, social media engagement
VALUE PROPOSITION:
Our company offers a unique can system that prevents drink spiking, providing a safer and more enjoyable social drinking experience for everyone. Our innovative can design incorporates a unique tab that can be rotated to cover the opening where the drink is consumed, providing a patented locking mechanism that prevents drink spiking and guarantees the safety of the drink by making it inaccessible to potential tampering.
Investing in our company means investing in a solution to a serious and growing problem in the drinking culture. Drink spiking is a prevalent issue that affects people of all ages and genders, and our product offers a simple and effective way to prevent it.
Not only does our can system provide a safer alternative for consumers, but it also has the potential to capture a significant share of the market by differentiating ourselves from other beverage brands. With our unique selling proposition, we believe we can establish ourselves as a trusted and reliable choice for consumers who prioritize safety and security.
Investing in our company is not only a smart financial decision, but it also allows you to support a business that prioritizes the well-being of its customers. Our mission is to provide a safe and enjoyable drinking experience for all, and with your investment, we can make that a reality.
OUR ASK AND DEAL TERMS:
We are asking for $600K for the first round.
We intend to use these funds on...
1. Startup costs: As a new company, we need to invest in product development, packaging design, legal fees for filing our utility patent, and marketing expenses. Because of the complexity of our product, we predict that our costs will range from tens of thousands to hundred thousand dollars.
2. Manufacturing and production: To bring Tabbed to market, we will need to invest in manufacturing and production costs, including equipment, raw materials, and labor costs. We will need to invest in a variety of capital expenditures, from canning and bottling equipment to manufacturing facilities and warehouses to support our production and distribution operations.
3. Marketing and sales: In order to build brand awareness and generate sales, we will need to invest in marketing and advertising efforts. We plan on utilizing digital advertising, influencer marketing, and sponsorship events to bring about brand awareness. Other expenses in this field include hiring a marketing director, ad-spend on advertising campaigns, and sponsoring events to drive sales.
4. Expansion and acquisitions: We want to use our funds to support expansion efforts. We are entering new markets or acquiring complementary businesses that can help us expand our product line and distribution network.
